About PeakHer

Built by a woman who lives it.
Engineered by someone who automates everything.

PeakHer exists because Amanda got tired of every health tool being designed for a body that doesn't run on a 28-day cycle. Jairek built the AI to fix it.

The origin story is simple.

Amanda Robbins is a brand strategist, a mother, an entrepreneur, and someone who spent years frustrated that every productivity system, workout plan, and nutrition guide she used was designed for someone who doesn't experience hormonal fluctuations.

She knew the science existed. She knew that estrogen, progesterone, testosterone, and cortisol create predictable patterns that affect energy, cognition, mood, and performance every single day. What didn't exist was a system that translated that science into daily action.

Her husband Jairek had spent 20+ years as an executive performance coach working with clients across 137 countries, from startups to institutions managing $850B+ in assets. When the AI revolution hit, he did something unusual: he built AI agents to replace his own expertise. 265+ of them. Serving six departments across an entire business.

When Amanda described what she wanted, Jairek knew exactly how to build it. Not a period tracker. Not a wellness app. A Hormonal Intelligence engine powered by AI that reads your biology, your calendar, your biometrics, and your check-in data, then tells you exactly what to do today.

They named the AI companion Dot. She's direct, informed, cheeky, and slightly unhinged. She's never wrong about your 3pm energy crash. And she's the reason women are screenshotting their morning briefs and sending them to group chats.

The team.

Amanda Robbins

Amanda Robbins

Chief Creative Officer / The Vision

Amanda is the reason PeakHer exists, the reason Dot sounds the way she does, and the reason every screen is designed to be screenshot-worthy. She created the brand strategy, defined the Hormonal Intelligence category, built the content pillars, wrote Dot's personality guidelines, and serves as the target user. When Amanda says "this doesn't feel right," the product changes. Her instincts are ground truth.

She also founded The Farm School, a nature-based education alternative, and runs brand and marketing for Performance Coach University. She builds businesses around life, not the other way around.

Jairek Robbins

Jairek Robbins

Builder / CPO / CTO

Jairek is the architect behind the system. 20+ years as an executive performance coach, clients across 137+ countries, Congressional Award Gold Medal recipient at 23. He trained teams at Harvard, the U.S. Marines, Air Force Special Forces, BMW, UBS, and U.S. Olympic team members.

Then he built AI to replace his own expertise. 265+ specialized agents. When Amanda described the Hormonal Intelligence platform she wanted, Jairek engineered the AI briefing system, the calendar intelligence, the fasting adjustment engine, the wearable integrations, and every API endpoint that makes Dot as smart as she is.

First family featured on SUCCESS Magazine cover (May/June 2023). 50+ media appearances including The School of Greatness, Entrepreneurs on Fire, and Success Story.

What we believe.

Female physiology is an advantage.

Not a problem to manage. Not something to push through. A 28-day system with built-in windows for creativity, persuasion, completion, and rest. Most women were never taught to use it.

Intelligence, not information.

The internet has enough articles about the luteal phase. What women need is someone who says "skip the HIIT, eat the sweet potatoes, and move your pitch to Thursday." That's Dot.

Designed for women, by a woman.

Amanda is the target user. Every feature, every word, every screen is designed to pass one test: would Amanda screenshot this and send it to her group chat?

You should own your business, not the other way around.

PeakHer was built by people who restructured their entire lives around presence. No hustle-now-live-later. The tool itself is designed to help you work smarter within your biology, not harder against it.

Success without fulfillment is failure.

Crushing your goals while ignoring your body isn't winning. Real performance means showing up fully in your work, your relationships, and your health. PeakHer helps you do all three.

Having someone to share it with is the key.

Amanda and Jairek built PeakHer together because the best things in life are shared. The app itself reflects that: Partner Mode lets you share your phase data with the people who matter most.